WORLDWIDE APP ANNIE INDEX FOR APPS JULY 2015: THE JOURNEY OF FLOWER RANKED NO. 6 ON THE APP STORE DOWNLOAD LIST
App Annie released the worldwide game and application index for July 2015. “Agar.io” leading the worldwide iOS download chart. The chart is interesting for a number of reasons, but mainly because the Chinese App “Happy Elements” ranked No. 5 and it is worth mentioning that “The Journey of Flower” also developed by a Chinese Copnay is also on the chart, ranking No. 6. It is rare for a Chinese mobile game to enter the top 10 on the download chart.
For applications index, benefiting from the summer break, original shows and independent broadcast shows, the video streaming applications led by Youku, Baidu, iQIYI and Tencent have an outstanding achievement. In July with a spectacular growth in both downloads and revenues, iQIYI has successfully entered the top 10 download and revenue chart, with the other four spots are all held by apps from Youku and Tencent.
Download the TOP 10 product “The Journey of Flower” on iOS
During the Shanghai C.J. in 2015, the developer of the mobile game “The Journey of Flower”, Skymoons’ CEO Tony Ho revealed during the conference that it’s rare to have a mobile game synchronized with the storyline of a TV series. Yet only a month after launching, it is not far from its goal of producing over 200 million in revenue.
In the App Annie worldwide gaming index for July, “The Journey of Flower” mobile game appeared in the Top 10 of the iOS download chart, showing its popularity. According to the latest official data of iQIYI, the total online views of “The Journey of Flower,” TV show exceeded 15.2 billion, the video sites of iQIYI exceeded 5 billion and continued to lead the 2015 summer series. Up to now, the TV series “The Journey of Flower” has launched more than 8.72 million forum discussions
After analysis, in addition to the game itself, the product most likely relied on the popularity of the TV series. The TV show is broadcast four times per week, this helps the promotion of the game and keeps it popular, it also helps that the voice of the mobile game is the lead actress of the TV series, some of the actors are also helping to promote the game. According to the white whale community, during game development, the developers had already received the video data, implanting the game plots based on the TV shows storyline, allowing the game the show to be kept in sync with the show.
While the game goes online, Hunan Satellite TV launch the ads for the mobile game; there are also the ads before and during the broadcasts of “The Journey of Flower” on various major online video sites. Thus the game managed to achieve targeted advertising in the vertical market. Analysis of the gamers suggests that the audience for both the novel and TV show of the “The Journey of Flower” tend to be younger. on average in their 20’s, like the majority of the mobile game player. Unlke other frachises “The Journey of Flower” game is synchronized 100% with its TV series, making a god example of the interaction possible between the film and game industry.
“Clash of Kings” ranking No. 5 in GP revenue
In July, the “Clash of Kings” (abbreviated as “COK”) ranked No. 5 on the worldwide Google Play revenue. Likely thanks to the recent TV ad campaigns, it has been steadily climbing since first appearing on this year’s May Index at No. 8. Geographically, the game is earning major revenue from the United States, South Korea, Russia, Japan and Taiwan. These are the main markets for similar games, like Clash of Clans and Game of War – Fire Age.
The game dominated in Russia, holding its position as the top grossing Google Play app for most of July. In Japan, it steadily climbed the daily ranks throughout the month. Overall, Clash of King’s global climb puts it hot on the tails of mobile’s biggest strategy games, such as Game of War – Fire Age, which ranked No. 4 by Google Play revenue for the month. However despite all three of these games clearly alluding to HBO’s hit series a Game of Thrones, none of them have any actual affiliation to the hit show.
iQIYI in Top 10 on Double Chart
From the figure above it can be seen that with a phenomenal growth in downloads and revenues in July, iQIYI has successfully entered the top 10 of the download and revenue chart, which is a rare achievement for a domestic application.
To sum up, this is due to the combination of “summer series + independent broadcast show + original TV series”. iQIYI also recently announced that its paid subscribers hit 5 million users. On July 3, iQIYI changed the broadcast of “The Lost Tomb” from weekly, to open to members. One simply needed to become a member to watch all the episodes. This brought a lot of users to iQIYI. So many in fact that the influx of the large number of users resulted in a server failure. From July 6, an official at iQIYI stated, the total traffic of “The Lost Tomb” had exceeded 10 million, with a breakthrough of 1.8 billion, 3 weeks after launching the show. As of July 24, the readers of “The Lost Tomb” on Weibo reached 5.4 billion with 11 million users participating in the online discussions topic. In addition, summer tends to be the peak season for all sorts of TV shows, such as “The Journey of Flower,” “The Lost Tomb” and “Go Fighting”. These are all hit shows on iQIYI.
Therefore, it is not surprising to see that the iOS downloads and revenues of iQIYI are growing steadily. In July the iQIYI Video HD also ranked among the top five iOS Entertainment apps in China (by monthly active users). With the other four spots all held by apps from Youku and Tencent. ( See chart below )
In addition, iQIYI also announced the purchase of broadcasting rights for 800 films from Paramount Pictures. According to iQIYI, this marks the first time one of the “Big Six” Hollywood studios has signed a deal of this magnitude with a Chinese video streaming service. If its performance in July is anything to go by, these events give iQIYI an incredible opportunity to upgrade a meaningful portion of its 500 million user base over to its paid offerings.
The Anticipated 360 Mobile Security
360 Mobile Security has won great success in the emerging markets.
From the figure above it can be seen that 360 Mobile Security gained 11 spots on the Google Play download chart ranking No.6 in July. 360 Mobile Security is the 360 Safeguard International Version. It is a mobile phone security software launched by 360 for overseas customers. Billed as a versatile and practical application that’s capable of defending against malicious software, memory optimization and power saving. It has gained popularity in the emerging markets where security apps have seen a higher uptake.
From the monthly report on the exponential growth index, the growth of 360 Mobile Security was driven by its performance in India and Indonesia. This appears to be part of an orchestrated user acquisition campaign, as app downloads began a sharp growth trajectory more than a week before the release of a high profile security report.